Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan

The article describes the concept of sustainable development and forms criteria for territory. sustainability territory should be considered from various angles, including industrial agricultural development, level environmental friendliness, intersectoral interdimensional interaction, creating attractiveness territories. solution to problems territories is found in field territorial marketing. city as pinnacle marketing requires a detailed analysis current state strategy further development. scientific work an algorithm formation strategies urban research provides small towns Republic Tatarstan: Almetyevsk, Bolgar, Nizhnekamsk. Developing designed enhance are identified one backgrounds comfortable conditions residents attracting tourists professionals improve efficiency towns' resources. At same time, it vital importance analyze internal components towns, pull factors form most appropriate Small contrast megacities, have great creative cultural potential, which allows them find new points attraction on their strengthen existing tourist infrastructure facilities.